Launch Announcement


Geffen Advisors Provides Expert Advice on Treasury Management, Counterparty Risk & Fund Launch

SAN FRANCISCO, May 1, 2013 – The formation of Geffen Advisors LLC, a consulting firm focused
exclusively on the hedge fund industry, was announced today by David A. Geffen, founder.
Geffen Advisors offers strategic advice and solutions to hedge funds in several core practice areas including
treasury management, counterparty risk management, and fund launch. Additionally, Geffen Advisors will
provide outsourced COO solutions and specialized training services. The firm’s treasury management and
counterparty risk management offerings provide advice to hedge funds in managing their prime brokerage
and related activities more effectively while mitigating the counterparty risk inherent in those relationships.

“The alternative investment industry is poised for significant growth and many fund managers will benefit
from advice on how to successfully prepare their businesses to meet the best practice standards which
investors now expect,” said Mr. Geffen. “The firm’s goal is to provide guidance to hedge funds so they can be
more rigorous in their decision-making and how they do business with their strategic business partners. The
firm will work with its clients to enhance their success.”

Clients of Geffen Advisors will include established and new hedge funds. Many established funds desire to
be more thoughtful about how they manage their prime brokerage and other counterparty relationships and
address the inherent credit and operational risks stemming from those relationships. New hedge funds want
objective advice on how to select the best strategic business partners and onboard those relationships.

Mr. Geffen brings more than two decades of Wall Street and asset management industry experience to his
assignments, including expertise in the areas of hedge fund relationship management, securities finance and
counterparty risk management. Previously, he was a managing director at BlackRock and Barclays Global
Investors (BGI), prior to BGI’s acquisition by BlackRock, where he created and led the Securities Finance
group that managed BGI and Blackrock’s prime brokerage, financing, futures clearing and counterparty
credit relationships. Before joining BGI, David was Managing Director-Finance and Chief Credit Officer at
Amaranth Group, a hedge fund firm based in Greenwich, CT. His Wall Street experience includes positions
at Goldman Sachs & Co., where he managed all hedge fund counterparty risk globally as part of the firm’s
Credit Risk Management and Advisory group, and at Citibank N.A., where he served hedge funds and
investment banks as a corporate banker in the firm’s Global Relationship Banking business.

About Geffen Advisors LLC
Geffen Advisors LLC is a specialist firm offering strategic advice and solutions to hedge funds in the areas of
treasury management and counterparty risk management. The firm also advises new hedge funds on the
foundational aspects of their fund launches and offers outsourced COO and training services. Geffen
Advisors has a strategic business relationship with HazelTree, a provider of comprehensive Treasury & Cash
Management solutions for the alternative investment industry. Geffen Advisors’ advisory practice is national
in scope and is headquartered in San Francisco, CA. For more information, visit

# # #

Media contact:
Meg Bode, Bode & Associates, Inc.